I have a big problem with finishing demos. For those who don’t know what a demo is, it’s basically a trailer for a wedding videographer’s services. Here’s a link to this year’s winners in this category at the 4Ever Group Conference AAA awards. Just promise to come back here when you’re done..
The concept sounds simple enough. Just collect some cool clips, add a soundtrack, and that’s it. But for the last 6 years, I haven’t been able to finish one. The main reason is time. Cutting a demo takes time not only in the editing process but also in capturing the necessary footage to make a great piece. The last time I had the time to finish a demo was in 2001 when I was just starting out. For one thing, I had less weddings to sift through and more time on my hands. The following three minutes represents 2 weeks of capturing and editing. But it was worth it. I got the Gold Award at my local PVA that year and I think it still holds up. This video is encoded from the Windows Media File and you can go to my site under “awards” to see that version of it.
Last year I was preparing for my 4Ever Group seminar called “Supercharge Your Raw Footage”. It was all about the shooting side of wedding videography and of course I needed alot of examples to show. I figured that this might be my window of opportunity to create a new demo. After all, the footage was going to be on there anyway so why not?
I was ultimately done in by ambition. I wanted to create this epic 12 minute long demo that would go from preceremony to ceremony to dancing to a huge crescendo at the end. To my dismay I found out that I would have to capture even MORE footage to make that kind of demo happen. I did, however, finish part one and I think it still holds up very well. Let me know what you think in the comments section.
Even after the conference was over I still kept the footage on the hard drive thinking that I’ll get around to finishing it. After 2 months of the footage just sitting there (about 200 gigs!), I decided to free up that space for future wedding projects and the dream of the “Epic Demo” died with it. So let’s have a moment of silence for the “Demo that Never Was”……
Okay, that’s enough of that. I still do want to put together a demo and I can promise you that you’ll see it here as soon as it’s completed. It’s up to you to decide whether that’s a good thing or a bad thing….
Chris W



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